Who I am

I'm Federico, an experience designer and researcher working across public services, policy and digital products. My work focuses on the services people lean on most when they have the least room to fail: how a city listens to its citizens, and how a public system learns to treat the people it serves as more than case numbers.

I started in product design, where I learned how ideas become objects and decisions. That background gave me a practical relationship with form: the point where an idea has to become usable and real.

Over time, my work moved towards public complexity. In the Netherlands, I studied how design enters public policy and worked on European social-innovation projects. In Italy, I brought that perspective into services used by millions of people, working with institutions on the systems and experiences that shape everyday civic life.

What interests me most about innovation is its direction, more than its speed. I care about what institutions choose to make easier, what they make harder, and what kind of relationship they build with the people they serve. Good public design changes the terms of interaction between people and the systems around them.

I'm drawn to the difficult middle, where policy meets operations, user needs meet organisational constraints, and ambition has to survive contact with reality.

I came to design through the piano and through writing, and both still shape how I work. The piano taught me to look for the rhythm of a thing before its shape, the underlying structure that makes something feel coherent before it becomes visible. Writing taught me to stay with a question long enough for it to become precise. Learning to produce music has brought me back to the same discipline: finding the structure first, then making every detail earn its place.

Design, to me, is a disciplined practice: observing carefully, doubting well, and letting reality correct the idea.

I've come to believe public services are where design matters most, and where it is hardest to do well. That difficulty is the part I want.